You are not having the results you want in your business.
You might be thinking that you are doing fairly okay, and perhaps you have just made a sale and you are patting yourself on the back.
If so, hurrah for you.
But let`s be completely honest with each other (no one else needs to know.)
We both know that deep down inside, you are NOT satisfied…
…and you KNOW you can do a lot better.
The problem is that you don’t really know HOW to do it.
So why aren`t you achieving the results you know you deserve?
Probably because you aren`t sticking out from your competitors and attracting your ideal clients.
The solution?
Do business nude.
The main purpose is to…
Get to know yourself
The legendary general Sun Tzu said:
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
His wisdom can also be applied to business. In the quote above, just switch out the word enemy with the word competitor.
How can this be translated?
By knowing yourself and your business, and your competitor and his / her business, you will win every battle.
By only knowing yourself and your business, and not anything about your competitor and his / her business, you will win 50 % of the battles.
By knowing neither, you will lose every battle.
Needless to say, the battle in the business world is about getting customers / clients and market share.
Okay, you get my point.
So how do you get to know yourself?
Be totally nude.
Your accessories; your watch, belt, ring(s), necklace, etc. are just a part of your appearance – your image.
You put them on every morning before you start your workday, so you will feel better about yourself. In addition, you are creating the first impression you want people to get when they meet you.
The same goes for the clothes and shoes.
Everything you wear in your workday is a part of the book cover.
This is what you WANT people to see.
But what is the main purpose of a book cover?
To entice people to buy and read the book.
But it doesn`t matter how good the book cover is, if the book itself is crap, right?
Then it`s time to peek inside and…
Take off your clothes
Go to your bathroom, take off your clothes and look yourself in the mirror.
I shouldn`t really need to mention that you should go to your bathroom, but I don`t want your old neighbor to die from an heart attack…
Feeling a bit awkward?
I admit that this might be a bit weird and uncomfortable to do.
But, bear with me.
In order to achieve goals we haven`t achieved before, we have to do activities we haven`t done before.
Okay, so you are now completely nude watching yourself in the mirror.
This is YOU.
The person you see in the mirror is very powerful.
That person can change your future in a positive way.
But in order to do that, you first have to ask yourself…
The 12 hard questions that can save your business
I know these questions are hard, and I also know that you might be thinking that you know the answer to these questions.
The more you drill-down on these questions, the better will your understanding of yourself and your business be.
But more importantly, you will be able to understand how your market perceives you – and how to actually market your product to the right target audience.
1. What are your personal weaknesses?
2. What are your personal strengths?
3. What type of business are you in?
4. Who is your ideal customer?
5. What is your customer`s biggest struggle?
6. Is the customer willing to pay you for solving his/her problem?
7. Do you have a product / service that will be solving your customers problem?
8. What price are the customer willing to pay?
9. Who are your competitors?
10. What makes you different from your competitors?
11. Why should the customers trust and buy from you?
12. How can you get in front of your target audience by spending as little money and time as possible?
Since the questions above are building on each other, you should answer the questions in the order of priority from 1-12.
Note: I have created a Attract The Right Clients checklist that has helped me through this process.
Click the button below to get it for free (normally I just give them to my coaching clients).
Click Here to Get Your FREE Checklist
Here`s the thing…
You have one thing that will set you a part from your competitors.
Do you know what that is?
You have to…
Let your personality shine through
There is only ONE you.
You have to be yourself and stop trying to fit in and be like everyone else.
Why will people follow you?
Probably because they know, like and trust you.
In the start, how can you gain that trust?
By delivering massive value.
You have to stand out.
You have to be yourself.
That is WHY I`m going way out of my comfort zone to help you guys and to prove my point.
Find your strengths and build your business around those.
Identify your true personality and let it shine.
By giving of yourself and let your personality shine through, you will stand out.
And the best part?
You will be able to…
Attract the right clients
You don`t want to try to please everybody.
Why?
Because it doesn`t work.
This is a lot like picking a niche market for bloggers and businesses.
If your goal was to run a marathon, and you needed a coach, you had the following 3 choices:
- A general training coach
- A general running coach
- A marathon coach
Who would you pick?
Probably the marathon coach, right?
Don`t be afraid to narrow YOUR target market.
Only by letting your personality shine through and attracting your ideal clients, can you really provide true value for other people.
You don`t really want prospects on your list that won`t buy your product.
They will just be dead weight.
You can`t create product / service that will solve ALL problems.
So the more narrow your niche market is, the easier it will be for you to connect with the right prospects.
And only then will you be able to give the best service / products that is tailored to their specific needs.
It`s a win-win situation, right?
When you have attracted the ideal clients, then it`s time to focus on delivering massive value that will wow your customers.
Disclaimer: Please do not interpret doing business nude literally.
I don`t want to see nude videos and photos of you floating around in Cyberspace.
Doing business nude will help you to:
- Know yourself and your business
- Know your competitors and their businesses
- Know your customers and their needs
- Stand out from the crowd by letting your personality shine through
- Attract the right clients
- Provide your customers with great value
Most people are afraid to show their personality and be themselves, because they are afraid of what other people might think about them.
You want to know a secret?
People will be talking about you no matter what. You might as well build the life you want and be true to your own personality.
Go out of your comfort zone, let your personality shine through and attract the right clients!
That is why you should do business nude.
Do you have any experience with going out of your comfort zone and letting your true personality shine through?
If so, did it help your business?
Let me know in the comments below.
Here`s what do to next…
If you really want to stick out from your competitors and improve your business this year…
Download your FREE Attract The Right Clients Checklist.
Click Here to Get Your FREE Checklist
I help online entrepreneurs NETWORK with influencers and position their BRAND so they can attract the right CLIENTS fast. Award-winning blogger.
LOL! I’m not sending you a picture but I’m heading into my bathroom in 20 minutes and trying this exercise.
Great post, Tor. I really enjoy your writing and your stories.
Sue
Thanks for stopping by to comment, Sue, and for your kind words!
And thanks for not sending me those kind of pictures 😉
It would probably make my dear girlfriend, Sara, revoke all the support of my entrepreneurial journey 😉
Tor
Before moving to Germany and living in cold pre-war buildings, I wrote naked all the time. It was awesome, especially while working on experimental literature. And it makes you write differently (go ahead and try it).
Anyhow, I like this exercise and plan to run through it when I get home. And all the questions you give are powerful. My naked body will love them.
Thanks!
Great to see you here, Anthony.
Thanks for sharing your story from your cold pre-war buildings.
I guess, you writing nude was the secret to you writing so many books 😉
Thanks for your great feedback.
Do try the exercise, it will do wonders! 😉
Talk soon,
Tor
Hey Tor,
Awesome writeup!! Literally so awesome!
In this time of market, first ever issue most businesses do that they don’t understand their products let it be a physical or digital product in terms of blog, virtual business, physical business, etc. of all kind.
There are actually too many ways to determine how one is doing. As well as plan for the future. Those who don’t transform themselves for the future by remaining in the present, they loose the fight so easily but the pain bore during the loose is so extreme.
Customers won’t stay if one is not willing to transform, gear up for the future. It is YOU who to do it. Study your existing customers, study your competitors, and study the market whether it is local or international depending on your reach.
To remain attractive, you gotta introduce new features and functions. Keep the product ready and upgrading for the future.
And thanks for this great example, Tor! 🙂
See me often!
~ Adeel Sami
Hi Adeel,
thanks for stopping by and for your great comment.
I agree with what you are saying.
As with most living things, customers do evolve as well,and the same does their needs.
If you want to keep providing your customers with the best service / solution, you have to evolve as well.
If not, you will become outdated quicker than yesterdays news.
Thanks for stopping by.
Tor
One of the BEST posts I’ve read in a long time. I love how you make vulnerability an utterly positive thing. 🙂
Thanks for sharing it, Tor.
Pooja
Thanks for stopping by to comment, Pooja.
A million thanks for your kind words. It really made my day 😉
I take it as a big compliment coming from such a great writer as you, Pooja.
Tor
Hi Tor,
I won’t send you a picture of me in the nude lol…..But I do get what you are saying! We do have to be our total selves. We have to know ourselves so deeply …know what makes us tick, and know what our faults are. Keep on improving ourselves…always. The main thing is to be ourselves.
We are all unique and doing business we have to shine through as who we are. We will attract some, and not others. But at the end of the day, there is enough to go around for all.
Those 12 questions you have give above are priceless! We have to be honest with ourselves and if we find something that is difficult to overcome, there is always help out there!
-Donna
Thanks a lot for stopping by to comment, Donna.
It`s always a pleasure to see you 🙂
Yes, when we are ourselves completely, people will notice.
The worst thing is to see a message from someone who is trying to be someone they are not, or that they are talking about a message that they can not fully support.
You will see their face get doing small twitches, and it just looks unnatural.
Only by fully knowing who we are and truly accepting who we are, can we be ourselves.
That will REALLY set the Law of attraction in motion.
That is attraction marketing 101.
What would you rather want?
10 000 inactive people who are NOT your target market on your email list, which won`t interact or buy your products…
or…100 active people who are your RIGHT clients, that will interact and buy your products?
The last one, right?
When you do attraction marketing, it might take a longer time when it comes to customers.
However, you do attract the RIGHT type of clients, and you build stronger bonds with your audience.
After all, you are actually solving problems for THEM.
So the focus should be on how much value you can provide for a specific group of people, not on how much money you can make.
That is the recipe for success.
As Zig Ziglar said: “When you help enough people get what they want, you will finally get what you want.”
Tor
Hey Tor,
It feels much better when you can just be yourself and have your business aligned with who you really are than trying to be someone else!
And you know what’s even better? You start to attract people who are quite similar to you. Isn’t this how a lot of people come to a decision when they pick someone to hire? It just feel more natural and it’s much easier for your clients and visitors to get to know, like, and trust you.
And you know what else. If you do online marketing, if you meet anyone offline then you don’t have to put up a front. They know who you are and they won’t expect anyone else. This is true alignment! But as you said, we should get naked, be comfortable under our own skin and let our personlaity shine!
Thanks for sharing! Have a great weekend!
Hey Sherman!
Thanks a lot for stopping by and to share your thoughts 🙂
Yes, being truly yourself and let your personality shines through, is the number 1 factor that will set you a part from everyone else.
Why?
Because there is only ONE you in the world.
People`s bull sh*t radar has been very evolved, and they can smell BS miles away.
If you try to be someone you are not or present a message that are not aligned with your true beliefs, the hoax is spotted as easily as a turd on a white paper (sorry for my French, there).
True attraction marketing and attracting the right clients are like when we were kids…
and we had these pegs in different shapes (star, square, triangle, circle) and we were going to put the peg in a crate with a lid with holes.
Each shape had a matching hole in the lid.
How did that work?
We could NOT force a peg into a mismatching whole.
And yes…
as kids, we DID try that several times in the start, right? (Whether we dare to admit it or not.)
What did we do?
We had to:
– take a peg and identify the shape
– we had to identify a matching hole
– we had to natural and easily insert the peg in the correct hole
The same goes for attracting the right clients.
The pegs are your service / product and the holes are your clients biggest issues.
When you can solve your clients biggest needs, there is no need to try to sell.
All you have to do is to do your absolutely best to provide the best value possible!
That will be a win-win situation for both the client and you.
Thanks for stopping by Sherman.
Have a great weekend!
Tor
Hi Tor
Great article. I was intrigued because I love being nude! In my current location, it is really not an option as there are staff here during the day and there is another couple living on the property. But, I agree that getting more comfortable with our bodies can be a great way to just get more comfortable with ourselves in general. And the better we are at that, the more authentic we can be in our business. Authenticity is a great way to create success more easily because our energy is just more conducive to letting in the people that resonate with us and our work.
The questions posed are great, and will be very helpful for people.
Hi Kelly,
thanks for stopping by and sharing your thoughts.
For your husband, Ryan`s sake, I think it`s a good thing that you are not able to be nude all the time. Even though he is a productive guy, that might interrupt him writing his weekly 6000 words blog post a tiiiiny bit 😉
Once we understand and accept who we truly are and what our brand stands our, then it`s easier to be ourselves and letting our personality shine through.
Since there is only ONE you, THAT is the secret ingredients for you sticking out from your competitors and attracting the right clients.
Thanks for your great feedback, Kelli.
Have a great weekend!
Tor
Hi Tor,
Great post you have here and I agree with all your points.
We can’t please everyone, and neither should we try. As you mentioned it’s actually much better to narrow our niche down and be very specific.
I’ve actually hired a coach to help me create my marketing avatars, and since we’ve done that. Actually created just a couple for now, but still it really helped me tune my article up a notch and have a better idea where I’m going.
I like all your questions. I have to keep that list for myself, and for inspiration.
Thank you.
~Sylviane
Great to see you here, Sylviane 🙂
Thanks for stopping by to comment.
It sounds like a good plan to hire a coach on a specific field that you want to improve 🙂
Going into the “do everything yourself”-mode is on of the most crippling actions that an entrepreneur can do. Yeah, I have been there too 😛
When you try to do everything, either because you are low on funds or you just want to learn everything, your business will suffer.
Why?
Because you can not become very good at everything, and you will waste a lot of time.
What should you do?
You should focus on the activities that ONLY you can do. This will most likely be the most income generating activities for your business.
Like one of my mentors told me, which is a multimillionaire: “You don`t really need other partners in your business. Whatever task you needs to get performed that is outside your area of expertise, you can hire. Focus on what you are really good at and what brings in money for your business.”
Thanks for stopping by.
Have a great day!
Tor
Hey Tor,
The good thing for me is I don’t dress up to go to work so I’m more than halfway there. LOL!!! Like everyone else though, you’re not getting a picture of me either. I bet you would die if your inbox was all of a sudden flooded with those wouldn’t ya!
I totally get what you’re saying and I’m actually working with a coach right now on this very thing. Long story but I’m not happy where I am so I need to do a lot of soul searching to find out where I want to be and with that comes answers to all the questions you have above. We just started our session last week though so I have about a month to go. I hope to have a much clearer vision of what I want to be doing and then that will help me get a better direction of how to get much more targeted clients.
Love this post and the thought of what we need to do. Yep, you’re spot on my friend.
Thanks a bunch for making us think and I’ll be sharing this one as well.
~Adrienne
Hi Adrienne,
I`m so glad to see you here, my friend.
Yes, time for self-reflection is an important phase and we should spend some time on it, regardless of how long we have been in business.
Why?
Because there is always room for improvement, and both your as a person, your business and your clients will be evolving over time.
Spending money on that kind of service sounds like a wise move, Adrienne.
I bet that it will give you good answers to my 12 questions, give you a clearer direction for your business and last, but not least, help you attract the right clients 😉
Thanks for your great feedback and for sharing 🙂
Have an awesome day!
Tor
Hi, Tor.
I loved the illustration of doing business in the nude.
It’s important to know the clients that we want to attract, but it’s also so important to really know ourselves first.
I’ve not been so active lately, partly because I’ve taken time out to do exactly that, and regain my focus. But it’s been very helpful. I’d recommend it to everybody.
Thanks for sharing.
Nathan.
Thanks for stopping by, Nathan, and for your kind words 🙂
I think it was a clever move of you to slow it down a bit and take some time to regain focus.
If you are not sure where you are going, you might as well stop walking until you know which direction to take.
Why?
Because the worst thing that could happen if you don`t know where you are going, is that you are moving in the opposite direction of your destination.
That is exactly why I am so passionate about setting correct goals.
The worst thing I experience, is when people who don`t have clarity of where they want to go, but keep putting in massive action.
What good does that do?
Most often it results in time and money wasted on a wrong project that brought them nowhere.
Clarity and knowing WHERE you are going is key.
But in order to know that, you should first start with yourself and get to know your true self and the business you are running 😉
Thanks for stopping by.
Tor
Hey Tor,
Really great post here.
Lol. I have to laugh at this because there have been times where I’ve written complete blog posts in the nude. It was truly a liberating experience.
And funny thing is, I got MORE work done in the nude than when I was fully dressed. And yes, I tried this experiment on myself to see my productivity.
I would suggest every one at least try this.
Great stuff here, Tor. And great message.
– Andrew
Thanks a lot for stopping by to comment, Andrew.
I really appreciate this 🙂
The main point in my article was not to work nude through your workday, but to stand in front of the mirror nude while asking the 12 hard questions.
This would help you in a better way to go more deep regarding those questions.
Anyway, I do see that many people do like to work totally nude, and that is totally fine.
Whatever floats your boat 😉
If it makes you more productive to work nude – just do it.
Heck, if you just feel more comfortable working when you are nude – just do it.
Disclaimer: If you are having a client meeting face to face, please don`t do that completely nude…
…at least wear some underpants and socks 😉
Thanks for stopping by, mate.
Tor
Hi Tor, very interesting post, and I’ve not thought about this but I actually do work in the nude on most nights, usually I’m blogging late at night I’m in my jogging pants and that’s about it.
But sometimes if I come out of the shower and think about something important to add to a blog post I’m working on, I’ll run into my office and start writing stark naked, it’s a great feeling and certainly makes me feel more connected with what I’m doing.
My girlfriend however thinks I’m mad and asks how am I able to concentrate lol, but there have been many times that I’ve been sat in my office sweating, irritated by what I’m wearing, and that frustration just flows through to fingers leading to my poor creativity, if that makes any sense.
I’d highly recommend getting naked and comfortable when working form home.
Great post once again mate, have an awesome rest of the week.
– Fabrizio
Hi Fabrizio,
thanks for stopping by to comment, mate.
The most important activity is to take some time and look yourself in the mirror while asking yourself the 12 hard questions.
Asking yourself those questions is like peeling an onion, where you will discover some profound insight about yourself, your business and your customer beneath the next layer 😉
Have an awesome weekend!
Tor
Well, I’m a work-at-home freelancer… so I’m nude more often than you might think. 😉 j/k
Also, I loved this tip…
“Who are your competitors?”
That is a great question to ask new clients, especially if you are about to do social media work for them.
Because whether or not they verbalize it, they will always compare what you are doing and the results you are getting to their competitors… so it’s best just put that on the table before starting.
Thanks for stopping by to comment, Brent.
I really appreciate 🙂
Yeah, if you don`t know who your competitors are, you don`t know what they do – and then you don`t know how you can supply a product / service that is different or better than theirs.
It`s hard to compete with the unknown 😉
Get to know your competitors and what service / product they offer.
Then you have to get to know yourself and your business.
ONLY by knowing yourself and your competitors, can you provide your target market with the best possible solution 🙂
Have a great weekend!
Tor
Great post! It inspires me. I often feel hard to attract clients. I don’t know why they rejected me, meanwhile I spent many my time and energy.
Thanks for stopping by, Andy, and for your kinds words.
Andy, you should answer the 12 hard questions – that will help you align your message more toward the right clients.
If you really don`t know yourself, your business, your clients biggest struggle nor your competitors – it`s really hard to attract the right clients.
Please do the exercise of the 12 questions and let me know how it goes 🙂
I would recommend to spend some time on the exercise – it will be well worth your time 😉
Have a great weekend!
Tor
Hey, Tor,
Have avoided this article because I was afraid of what I might find when I clicked, but have already commented on all the previous articles – way way back, I checked…. LOL!!
All joking aside, I do agree with your points about getting to know ourselves, and this is most definitely a journey of trial and error and uncovering when we lie to ourselves (self-sabotage).
The 12 hard questions you shared are so relevant, and knowing the answer to these is absolutely the foundation to success.
Confidence is built as we gain knowledge and build relationships, then we are more apt to let our personality shine through. In my opinion. Having a strong self worth is of paramount importance, so the journey is much longer and more treacherous for some depending on the value we place on ourselves.
Your point that people will be talking about you no matter what is so true! I really enjoyed reading your thoughts and appreciate you sharing this valuable content.
Sharing out with friends… Hope you have a lovely weekend.
˜Carol
Thanks for stopping by and to comment, Carol.
It`s always a pleasure when you visit.
LOL. No naughty stuff in this post, Carol 🙂
Yes, it`s important that we set aside time to take a deep look at ourselves. Even though it can be an awkward and scary exercise, it`s important that we do it and that we are completely honest with ourselves.
Only by spending time on self-reflection, will we be able to see our true self: weaknesses and strengths. Then we can build our business and brand around our strengths 😉
Thanks for your great comment. I really appreciate it.
Tor
Now, you got me with this title. I’m taking off my trousers, shirts and even pant 😉 How about that? And I’m going to stand before my female clients (not bathroom) and straight away, they are going to approve my contracts 😉
Jokes aside…
This is some mind blowing content bro. I totally agree about knowing yourself, your business and of course competitors. I think that’s the strongest foundation of every successful business. Everything else revolves round this knowledge.
Yes these 12 questions help us know ourselves, our business and our customers. I think putting out the questions is a better way to look deeper and gain some more understanding of the business we are into.
Impressive article I just read this Monday morning buddy 😉
Thanks for stopping by to comment, Enstine.
I`m glad to hear that you are joking, my friend.
I would really have to lash myself with wet noodles if people started to misinterpret my message, and actually literally doing business nude 😉
I really appreciate your kinds words.
It`s all about the universal laws of the universe, like many success coaches are talking about – including Joe Vitale.
What you want more of in your life, you have to give first.
If you want more love in your life, give more love first.
If you want more friends, you have to become more friendly first.
I think many people are afraid to give a honest and critical review of themselves in the mirror.
I was too…
Why?
Because I was afraid of what I might find.
However, only by finding your true self and acknowledge what type of person you are, will you be able to know which traits / skills to improve. But best of all, it will become much clearer exactly WHAT type of service / product you can offer to your clients.
It`s like any type of business.
The more you know about yourself, your business, your clients and their biggest struggle, the easier it will be to attract the right clients.
Example:
A tax attorney knows that he is an attorney specialised in taxes. He knows that his clients are people who need help with their taxes.
If he didn`t know what he was doing nor who his clients were, how would he then be able to attract the right clients?
Yeah, I know that the example above is very clear.
But the same goes for your purpose and what you can bring to your ideal clients, ONCE you fully understand yourself, your business, your clients and their biggest issue.
Have a great day, buddy.
Tor
Hi Tor,
Such an intriguing yet real-world solution to doing business! I am amazed by the points you have described and now I realize that they
are so crucial and effective in real-world business growth solutions.
I am sure this is the strategy that has helped people like Bill Gates
and Warren Buffet to succeed.
Thanks for this amazing post. Will keep checking your valuable posts!
Have a great day!
Thanks for stopping by to comment, Nisha.
Your kind words just made my day! Thanks 🙂
I really appreciate it.
Yes, I do believe that this type of strategy and the 12 questions is something very successful people are aware of 😉
I listened to Brendon Burchard talking about how he was teaching business experts. The funny thing is that the problems people who earn $10 000 in their business are struggling with, is the same as people who are earning $100 000 and $1000 0000 (and more).
What was the exact issue all the people were struggling with in their business, regardless of their level?
They were struggling with that either:
1. They thought they had reached their peak level
2. They didn`t know how to scale their business to the next level
The problems were the same: their own mental limitation of their potential.
Their solution were the same: get more confidence and BELIEVE that they could scale their business, and then take a good look at their business in order to find new areas to grow.
Then to the 1 million dollar question… *drum roll*
How was that achieved?
By knowing yourself, your business, your clients and their biggest struggle.
Thanks for stopping by, Nisha.
Have a great day!
Tor
Hi Tor,
I get it, it makes sense. If you’re that knowledgeable to can get ahead and stay there. Expose yourself, but not in the literal sense lol.
I agree with you, allowing people to get to know you as a person through your personality will help. Sometimes people do business with others because they just click with them. They have a connection that they appreciate.
After all, people do want to know who they’re dealing with.
~Lea
Thanks for stopping by to comment, Lea.
Yeah, since we were kids we liked to play with kids we knew, liked and trusted.
The same applies for us when we became adults. Only this time playing with toys have been switched out with networking, sharing information, talking business and doing business with each other.
We tend to buy products and services from people we know, like and trust.
I know I do.
The best way to get people to know, like and trust you is to answer the 12 hard questions, so you can learn how to attract the RIGHT clients.
Thanks for stopping by, Lea.
Have a great day!
Tor
2 Thumbs Up
Thanks, Shelly.
A double high five to you! *SLAP* *SLAP*
Have a great day!
Tor
I always smile whenever I see your email Tor,
This is because I know you’ve come with another mouth watering piece.
Indeed, no business be it online or offline can survive without first of all mastering his competitors, his ideal customers and also his own strengths.
Knowing all this will ensure you’ve got at least 50% possibility of success if not more.
Your post is always packed with actionable tips For, I’m going to check out the checklist right away.
Thanks for sharing and do have a lovely weekend.
Thanks a lot for your great comment as always, Theodore.
Your kind words humbles me and almost makes me blush 😉
It makes ALL the hard work worth it.
Yes, the essential ingredients in order to stand out in the overcrowded marketplace and give people awesome content (services / products) is indeed to know yourself, your competitor and your ideal customer.
It`s a challenging process and the each of the three major factors are continuously evolving. The only way to stay ahead of the game is to focus and improve those areas on a weekly basis.
Have a great weekend!
Best,
Tor
Hello Tor,
Being a first generation entrepreneur is overwhelming and I often doubt myself along the way.
I’ve started my own business this year with my husband.
Your post couldn’t have come at a better time.
Although I believe we have done fairly well this year, I know we could have done better.
Hmmmm never thought about doing it nude though:)
I so have to try this technique. Makes us feel vulnerable right? Which is good!
I don’t have answers to all the questions you raised here. But I will certainly work on this with my husband and find the answers today.
Initially, my husband and I were wondering if we should start the business from scratch or go with franchises.
The real reason we decided to start from scratch is because we knew our personalities, our real selves will win people over. Even though we didn’t have any experience I knew we could shine.
I so agree with you when you say we have to stop trying to fit in.
Being different is good. It sets us apart from the rest.
The handful of customers we have now love us for we are.
Downloading your checklist straightaway as I want to take my business to the next level.
Thank you so much Tor. Be blessed.
Wish you a wonderful day and great start to the weekend:)
Hi Hema,
thanks a lot for your kind words and sharing your story.
I really appreciate it 🙂
Yes, the only way to stand out in the overcrowded marketplace is to know your clients, your strengths and how you specifically can solve your clients biggest struggle. Then you need to position yourself uniquely by delivering great helpful content and putting your personality into it.
Always focus on helping them and over-deliver. That will set you a part and help you attract the right clients 🙂
Thanks a lot for downloading my checklist.
What kind of business are you running?
If you need any help, just shoot me an email 🙂
Have an awesome day!
Tor
I really like the style you write in here Tor. The ref to battle whilst not knowing the enemy’s (clients) strengths or weaknesses is a cool analogy fought by us all along the way.
A great article and lots of points that I can relate with.
Thanks for stopping by Tony.
I appreciate your kind words. Comments like that makes all the hard work and effort totally worth it 😉
Stay awesome!
Tor
Excellent advice Tor!
And I really like your quote from legendary general Sun Tzu.
Just knowing who we are actually qualified to help best,
really helps us laser focus our efforts, for maximum results.
Thanks for sharing several extremely helpful and often overlooked
points.
Thanks for your kind words, Mark.
I appreciate it BIG time 🙂
Merry Christmas!
Tor
Hey Tor
Thus was a good one! I was down to taking off my shoes until you said don’t take it literally lol j/k
But I got what you meant and this is what I did this year. I brought out some of my characteristics out this year and that amounted to better results. And what’s amazing is that I attracted more people who were like me which makes marketing a lot more fun.
Thanks for the share Tor! Have a great weekend!
Thanks for commenting, Sherman.
LOL, good that I had the disclaimer, right? 😉
Thanks for sharing. Most bloggers and online entrepreneurs are afraid to lose potential customers if they:
– narrow down their niche even more
– bring their personality into their writing
The secret is…
that only by doing that can you stand out from the overcrowded blogosphere, build your brand fast, and last, but not least…
attract the right clients.
Tor
Great read .
Its the small things like focusing on our strengths and learning to identify our weaknesses that get forgotten when trying to move forward.
Julie
Prestige PA’s
http://www.prestige-pa.com
Thanks a lot for your comment, Julie. I appreciate it big time.
Yes, in order to move forward and create a successful business you need to know your weaknesses and strengths.
Build your business around your strengths, and decide if it´s REALLY necessary to improve your weaknesses. In many cases, it´s better to stay focused on doing the tasks that you are the BEST at doing, and outsource the other tasks.
Best,
Tor
I literally laughed out loud when I saw the featured image of the post! Ha ha 😀
I love those 12 questions. I already worked on them in the past, but feel I should rework on them. Not that my business has changed, but I have learned a lot, I’m better at answering these questions, and I need to write the answers down. In fact, I already planned to go back to some customer research in the next few weeks, so that’s a perfect timing that I discover this article today!
I have a question for you Tor: Out of 100 people who read through this article (not just pop and leave), how many do you think will take action and do this exercise (the 12 questions)?
Hey Charles, I´m glad that you liked the article and the picture.
The best way to get people´s attention is to do something that will trigger their emotions. Using humour is definitely a good way to do it 😉
I really like your question.
I just needed to check my stats.
That specific blog post has brought in 1407 unique visitors, and 267 people have downloaded the worksheet.
That is a conversion rate of 18,97 % on a blog post, which actually is freakin´ awesome.
From those 267 people, I think 1% have been completing all the 12 questions.
So out of 1407 people, only 2-3 people have completed all the 12 questions. Let´s say that it´s 3 people.
I assume that you, Charles, have gone through all the questions. So that means that only 2 more people have done it too.
And that is exactly WHY so few people are succeeding with their business! Sad but, true.
Note: If you are reading this comment, and you actually have gone through all the 12 questions, comment on this thread and let me know.
If I am dead wrong here, which would be good, I will lash myself with wet noodles and do something really awesome for you guys.
Best,
Tor
Hey Tor,
I haven’t gotten to those 12 questions (yet).
But I love that break down of your stats there.
Congrats on that 18.97% conversion rate.
That’s huge!
Thanks, Eli. I really appreciate it.
You go and complete those 12 questions and come back here and let us know how it went 🙂
Tor
Haha this is so funny!
And so true. I fully support authenticity and think it’s super important.
What a great way to grab the reader’s attention.
Thanks, Eli 🙂
Yeah, most people think that this article is literally about doing business nude.
However, it´s all about being completely transparent and vulnerable.
And it´s scary as heck.
But once you do that, you will find your voice and start to help more people 🙂
Tor